Monday, August 13, 2012

Meet the Superheroes

The 2012 Summer Games are over, that finite period of time when there's a sharp contrast of night after night of exciting 'destination TV viewing' as we say in marketing,  better ads and inspiring examples of what it means to be an athlete .   Country pride gets a healthy and needed bump during this event, and for a brief period the world watches real life examples of the cause and effect of extreme focus, dedication and long time dreams coming true.


A couple weeks ago I was in Nova Scotia during the beginning of the games, watching some of the morning and evening viewing in "Olympic village' with some young athletes who happen to be my nieces and godchildren. Katy had announced she wanted to either go to the Olympics for volleyball or go to college on volleyball scholarship (or both).  Connor, who would set his alarm to be up early to first go on his computer to check overnight results and then watch the Canadian programming before NBC would begin morning coverage,  was keeping diligently keeping track of the stats for all events,  all athletes, all countries, while also  trying to narrow his focus to what sport he liked best.  Though, given his correspondence with an editor from Sports Illustrated, perhaps a future Olympic commentator?

Whether they are part of the 2016, 2020 or 2024 games, the impact of sports on their lives is positive and profound.

In case everyone is feeling withdrawal, please click the link to watch a promo for another athletic event this month.  For inspiration around how far you can go, perhaps the Summer Games were just a warm up?  Meet the Superheroes.