Friday, April 30, 2010

Bright lights, big city



I've been having a few 'back to the past' moments lately, including one last night at an event where I ran into a former colleague I haven't seen in several years. On a roof deck on lower 5th Avenue were laughing about some of the stories about the ad agency I used to work at, which was really the first integrated marketing agency of its kind. The culture was highly creative, opinionated, very very smart, fiercely independent and unafraid to have a point of view. We used to really have only two types of clients - large companies who wanted to shake things up, and small entrepreneurs we were like-minded with.

The co-founders used to resign pieces of business all the time, which was of course shocking to clients. They didn't care. The spirit of the agency was founded on 'doing great work', no matter what. Much has changed there (now owned by a 'nameless, faceless holding company', and one of the co-founders recently left), and in the marketing world in general, but it was great to be reminded of that time, and that place, and that top priority of doing great work no matter what.

1 comment:

  1. Laura,

    The best memories are made from positive experiences. There was something special about that agency. Those who were a part of it, treasure it. It is those experiences that give us the motivation and inspiration to keep the spirit alive to challenge the status quo and live by our principals.

    Thanks for posting....

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