Wednesday, May 19, 2010

In someone's shoes



Everyone's favorite lawyer Atticus Finch says in 'To Kill A Mockingbird': "If you learn a single trick, Scout, you'll get along a lot better with all kinds of folks. You never really understand a person until you consider things from his point of view...until you climb inside of his skin and walk around in it."

Last month, TOMS shoes, the social entrepreneurial shoe company that donates a pair of shoes to a child in need for every single pair purchased, launched "One Day Without Shoes", a campaign that encouraged people to spend the day barefoot to experience how millions around the world walk every single day.

Today TOMS announced a limited edition 'charity: water collection', where proceeds fund a well for a village in Northwest Ethiopia. charity: water's mission is to fund clean water wells for the one billion people on the planet without access to clean drinking water.

Not always easy to remember to 'walk around in someone's skin'. My Atticus Finch grace disappears easily on a cold rainy morning on a crowded subway. And definitely not easy to imagine how life must be for so many people without water, without shoes.

Thank you TOMS and charity: water for helping our imagination...






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