How Big Brands Can Save Biodiversity

In the last couple of years, I've mainly been working with small - mid size companies, ones that grew from the ground up, many that built a mission and sense of social and environmental responsibility into their overall DNA since the very beginning. Having first worked inside a company like this, I know a few of the founders and also follow some of the brands on social media networks, and this mission and sense of responsibility and pride is something you comes through in everything you see and hear - their marketing materials, their packaging, their in-store collateral and corporate websites, even in how their employees talk about themselves.

This new crop of business is exciting and encouraging -- it feels almost revolutionary -- and the accumulation of these small efforts are helping to create a shift with consumers and what they value (because if consumers don't care, it ultimately doesn't matter, because you won't have a business...).

We recently started working with a new type of company - a huge one - a big multi-national company that operates in 80 countries, with 300,000 employees, that touches 10 million people every single day!

Our client is very much a warrior within the company walls, leading and spearheading change, that logically leads to large results when you think about the scale of everything their company touches. The sustainability project we're working on with her is creative, interesting and engaging. Its also equally gratifying to just learn more from her, as she's educating our team on an ongoing basis, about very basic things and how they can add up, positively or negatively like energy consumption, waste, food nutritional value that enhances health or leads to disease, and overall consumption of our planet's resources as populations grows. Things like: Hmmm, we currently consume the resources of 1.3 planets...

Jason once said to me when I was struggling with an excel spreadsheet report, with that non-emotional numbers oriented mind he has, that "If you spend the time up front putting the numbers in, the rest of the report just comes together." At the moment, if you put our planet on some giant excel spreadsheet you might not want to see how the rest of the report 'comes together.'

She recently shared this video with our team, about how Big Brands Can Save Biodiversity that's really worth watching - and sharing - when you have time.