There's been a lot of discussion around 'the Future of Advertising.' Fast Company wrote a great article on the subject a couple months ago on the Wild Wild West effect of the internet and digital technology on marketing. Jon Bond, the co-founder of the company I used to work for, was one of the ad industry vets quoted in the article: "Marketing in the future is like sex. Only the losers will have to pay for it."
I saw Jon last week, who recently joined a very fast growing digital content and media agency as its CEO, and laughed with him about his quote, telling him that he was Twitter before Twitter -- he always talked in 140 character or less soundbites!
Watching the Super Bowl last night, it sure did seem like the great Super Bowl ads were something of the past; 'Big and Dumb' as my friend Dave would have said. Until I saw the Chrysler ad.
Not about selling a car. About not giving up.
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